Dr. Seuss The Lorax $70+M: Years Greatest

Up-to-date… SATURDAY PM… Abbreviated Weekend Results: Clearly huge pent-up interest in a genuine children’s classic, an ‘A’ CinemaScore, along with an overheated box office incorporated for any monster hit. Rival studioshave Universal’s The Loraxlunging past$70M having a shot at $73M and even perhaps $75M. It’s the greatest grossing film ever from the Dr Seuss book, along with the greatest opener of 2012, the fourth greatest March opener, the eighth greatest animated PG film, and also the fifth greatest animated three dimensional film. The $70M-budget toon from Chris Meledandri’s Illumination Entertainment (Wretched Me, Hop) is also the eighth greatest Universal opener ever. And don't forget: the following animated kid film isn’t until April 27th. Yowza! Warner Bros also had mega-success using its low-budget found footage R-ranked opener Project X which hit $20+M. Best Picture Oscar champion The Artist in the Weinstein Co creeps in to the Top Ten for its15th week in release because of 790 additional locationss. Overallweekend bizis up for that ninth weekend consecutively this year: +28% over this past year.And can next weekendrequireme toautopsy reportJohn Carter? 1. The Lorax (Universal) NEW [3,729 Theaters] Friday $17.4M, Saturday $32M, Weekend $73M 2. Project X (Warner Bros) NEW [3,055 Theaters] Friday $8.1M, Saturday $7.9M, Weekend $20.5M 3. Act of Valor (Relativity) Week 2 [3,093 Theaters] Friday $3.8M, Saturday $6.4M, Weekend$14.2M, Cume$45.6M 4. Safe House (Universal) Week 4 [2,553 Theaters] Friday $1.9M, Saturday $3.6M,Weekend $7.7M, Cume $108.8M 5. Tyler Perry’s Good Deeds (Lionsgate) Week2 [2,132 Theaters] Friday $1.8M, Saturday $3.4M,Weekend $7.0M, Cume $26.0M 6. Journey 2 (Warner Bros) Week 4 [3,060 Theaters] Friday $1.3M, Saturday $3.4M, Weekend $7.0M, Cume $85.5M 7. The Vow (Screen Gems/The new sony) Week4 [2,826 Theaters] Friday $1.8M, Saturday $2.8M,Weekend $6.2M,Cume $111.5M 8. What This Means Is War (Fox) Week 3 [2,342 Theaters] Friday $1.6M, Saturday $2.8M, Weekend $6.0M, Cume $41.8M 9. Ghost Driver 2 (The new sony) Week3 [2,487 Theaters[] Friday $1.1M, Saturday $2.3M, Weekend $5.0M,Cume $45M 10. The Artist (Weinstein) Week 15 [1,756 theaters] Friday $938K, Saturday $1.8M, Weekend $4.0M, Cume $37.2M