Multiplatform viewing develops but TV still rules

New Nielsen data sees signs and symptoms of growth for video consumption across digital platforms, but nonetheless nowhere near TV levels. Video consumption via either PC or cell phones came to in excess of four minutes per user monthly within the third quarter of this past year, far in the over 146 minutes of TV watching in your home through the same measure, based on the "Condition from the Media: U.S. Digital Consumer Report Q3-Q4 2011" released Thursday. However, watching television in your home was up under 1% within the same quarter this year, as the 4 hrs and 31 minutes of viewing registered by video audiences using the pc was up 7.1%. Mobile-phone viewing was flat at 4 hrs and twenty minutes over 3Q'10, however the 12-17 demo is watching more about cell phones than you are on Computers -- unlike other census. Still, video consumption pales compared to non-video habits including social media, Web surfing, text-texting and e-mailing on PC and cell phones. Just 4.3% of your time on Computers is dedicated to watching video and films while only 2.3% of mobile time is dedicated to music and video applications. Video consumption is much more common on cell phones than handheld multimedia products, tablet or gaming systems no matter region, with Europe, South America and Asia Off-shore all confirming similar trends. One-fifth of participants to some Nielsen survey in The United States reported watching video on their own mobile products daily. On Computers alone, YouTube continues to be dominant choice, commanding 44.7% of movie time. Netflix finishes at 10.7%, then Hulu (6.9%) and Vevo (3%). The development of subscription VOD consumption was noted within the research, with 33% of U.S. customers confirming getting streamed a film or Tv show through services for example Netflix or Hulu Plus. In comparison, only 14% report getting compensated to download a film or Tv show to possess. Contact Andrew Wallenstein at andrew.wallenstein@variety.com